The magnate’s mission is, of course, all about helping humanity to survive. After doing so much to destroy life on Earth, it’s only right that he now reaches for the stars. With outstanding generosity, Bezos is even letting us mere Earth-dwellers watch his trip from home, while we wait for permission to travel freely across Earth. You can follow the live coverage at BlueOrigin.com from 6:30AM CDT / 11:30 UTC on July 20. Liftoff is currently targeted for 8:00AM CDT / 13:00 UTC.

— Blue Origin (@blueorigin) July 12, 2021 Blue Origin suggested Branson will forever have an asterisk next to his name, as his flight didn’t surpass the “internationally recognized” Kármán line that defines the start of space at 100km above sea level. Branson did, however, pass NASA’s benchmark for conferring astronaut wings. Either way, both the tycoons are only going sub-orbital. The crown of the first billionaire to reach orbit remains unclaimed — for now. Your move, Elon Musk.